Inès Bourgeois

10 min reading

CREATIVE PEOPLE

14 January 2022

Meet the designer

Founder of the sustainable fashion brand @lesizmoor

Having clothes easily and cheaply available to us is pretty new in our history. Fast living and fast consumption is quite new too. Inès Bourgeois, founder of the sustainable fashion brand Les Izmoor is betting on a necessary cultural swift: slow production and slow consumption.

Having worked in the digital communication for luxury brands, Inès understood that the entire Fashion system (not only the cheapest fast fashion brands) had a problem, especially in terms of production: too many pieces, designs and collections every season.

Starting from a discomfort towards the system, Inès took on a new challenge in 2020: starting her own brand “Les Izmoor”.
Let’s have a chat with her 💬☕️

Hello Inès, thank you for the interview. We are very curios to know more about your sustainable fashion brand.
What inspired you at first and what inspires you now?

I am profoundly convinced that smart women should be provided with a more responsible way to consume and access quality pieces at a fair price. Also, I believe that more attention should be given to every product created, and that fashion should be anything but disposable.

Today, the main goal remains the same and new inspirations comes every day: for example, there are continuous new opportunities in terms of materials; we are now using more deadstock: looking for fabrics that were owned by big luxury brands and that you are giving a second life to is very exciting.
The artisans that I work with in Italy also inspire me everyday, their know-how is simply incredible and it is a real honor to work with them and give value to their manual skills.

What makes your pieces so versatile? Take us behind the design process.

Our design and prototyping phases are slow. We design with intention, not to fill a collection. By this, I mean that Les Izmoor creates one garment per season only. All of them are one-size-fits-all and they can be worn in many ways.

By focusing on one item at a time, we can put more reasoning into the creative process to provide our community with garments of elevated design and function. That’s how we can make our pieces so versatile. Our pieces are conceived with the time necessary and with versatility as a priority to fit the lifestyle of the modern woman on the move.

“I believe that more attention should be given to every product created, and that fashion should be anything but disposable.“

Ines Bourgeois – Les Izmoor founder

We love your designs, indeed we have some on TA-DAAN Shop! And you, do you have a favourite? Tell us a fun fact behind its production and design.

Each time we launch a new garment it becomes my new favourite! As I grow, I like to get into new challenges and doing knit for the first time was definitely one. My favourite product is Garment 03, the versatile knit.
I learned so much about knitwear and got to develop this piece with a fantastic atelier in Puglia. It was amazing to go there not only for the project but also because I love that region. I feel it is a magical place that is very connected to Les Izmoor values: you have the sea, the countryside with beautiful olive groves, small authentic villages, and the food is simply the best!

What makes Les Izmoor and TA-DAAN a good match?

Our values without a doubt! I think we both have the same vision: giving value to good quality products that have been made with care. Also, we are both passionate about transparency and communicating the story behind these products. Today it is very important to share as much as possible the processes of companies to the end consumer and I believe this is something TA-DAAN and Les Izmoor have in common: it is more than just creating beautiful pieces, it is about the community that we are building around them.